Friday, February 25, 2011
Tokyo women in the last 5 years, arguably lost the ‘best dressed in Asia’ title to Shanghai. However, the trendiest and coolest title still belongs to the hipsters in Harajuku, the area around the Harayuku station in Shibuya, Tokyo.
The main strip of Takeshita dori, is visited by a large number of foreigners looking for the latest trend, without the hefty price tag of the Shibuya stores.
To find the ‘next’ trend you will have to venture the back streets (ura-hara) across Meiji Street, where a large number of young designers set up shop, to create a fan base and brand building.
Many famous designers have started in this area, moving later to bigger venues out of Harajuku, or collaborating with bigger fashion houses; ironically brands in most cases will lose its street cred and the following of the trend setters with this move.
View Harajuku in a larger map