Japanese casual
clothing store Uniqlo has just open a new store in Ginza. The new flagship store
is the company largest in the world. The 12th floors building glass
and steel beam front, it is effectively used as a display for the store
clothes.
A large
number of the store employees are foreigners, to accommodate for the large
number of foreigners customers visiting Ginza. Since the store opening large
queues form in front of the store, to my surprise many Japanese people also
queued to enter the store, even though there are uniqlo store everywhere, perhaps
is due to the store novelty and exclusive models.
A casual low
cost clothing store and Ginza may seem like a mismatch, the store is looking to
enhance its brand to compete with competitors like H&M and Zara, whom
already have stores at Ginza, and point up that low cost does not equal to low
quality.
View Uniqlo ginza in a larger map